Merge Purge

Creative Automation's duplicate identification method provides the optimum in unduplicated marketing penetration for your marketing efforts.

A complete set of detailed reports are generated from this Merge Purge system. These reports are available electronically and provide you with extensive list interaction information helping you make knowledgeable decisions regarding your marketing campaign.

Our experience and talent, along with customer input, is what makes Creative Automation's Business and Consumer Merge Purge system a sophisticated marketing tool that ensures cost efficiency and the highest level of service excellence.

Merge Purge

Over the years, direct marketers have demanded more sophistication, higher levels of accuracy, and additional flexibility in their Merge Purge process. Creative Automation responded to these demands and has led the way in Merge Purge technology for over thirty years . . . And we continue to be a recognized leader in Consumer and Business Merge Purge processing.

Creative Automation's Merge Purge system has been developed and enhanced based upon customer-driven needs, providing complete flexibility for single, cross, and multi-product marketing efforts. Depending on your marketing strategy, duplicates are identified at various levels such as household, individual, business, and employee; allowing you to determine which names should be retained. Creative Automation’s Merge Purge system also has an option to handle Consumer- and Business-based lists in a single process.

The process begins and ends with list accuracy. Creative Automation reformats the incoming lists quickly and examines the quality of the data, reporting any potential problems. Your marketing lists are then introduced into Address Delivery Improvement processes such as Address Standardization, NCOALink®, DSF2®; (Identifies Deliverable Addresses and Specific Address Attributes), and Creative Automation's exclusive Business Profiler. All ensure the highest level of data accuracy.

The heart of the Merge Purge system is our proven matching techniques that have been developed and continually refined by our own Research and Development staff. Our system takes into account the inconsistency of data quality by using full record data analysis techniques.