In today’s world of rising postage rates and increasing campaign costs, one of the top issues faced by direct marketers is the validity and reliability of their data. No one knows the value of data quality more than Creative Automation. We understand it so well, we have dedicated the last four decades to developing new and innovative ways to clean up data and help our clients reach their target audience. The newest addition to our wide array of data management technologies is our Data Quality Enhancer®(DQE®), an advanced data hygiene service. DQE is a comprehensive data quality process that incorporates the following:
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Address Element Correction
- Proprietary Change of Address
- Enhanced Duplicate Identification
- Non-Responsive Record Identification
Since the launch of Creative Automation’s DQE, clients who utilized this technology have seen lifts in response rates by as much as 2-4%, while reducing the amount of undeliverable as addressed mail. To improve the quality of your customer database, or to increase the responsiveness of your marketing efforts, DQE is the perfect solution for you.
