DataMaster
With the variety of methods available to collect name and address data, including the internet, accurate data has become an even more difficult challenge. Creative Automation has created DataMaster, which brings together industry-leading data management toolsets into one complete package creating the highest level of data hygiene and linkage available. Utilizing a combination of USPS®-licensed products and Creative Automation’s address delivery tools, nondeliverable addresses are identified. Name and address information is placed in standardized fields using Creative Automation’s Business Profiler product, and business title codes are standardized. Record linkage is available based upon employee and business or individual and household data. The result... a standard file format with high data integrity and the most recent delivery addresses.
- Increased profanity checks able to flag specific words and phrases.
- Linkage of individuals to household files and employee to business.
- Non-deliverable addresses identified.
- Address standardization
- Postal optimization discounts through USPS®-licensed products.
- Superiority and flexibility in duplicate identification.
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