When mining your marketing database for that next golden opportunity, you need to concentrate on your marketing objectives... you need a system that offers a flexible query tool that is highly functional with fast response times. This is where
Creative Automation's data mart solutions come in.
Creative Automation has put together the most complete solution in the industry today. This solution provides you, the marketer, with an easy to use, flexible system that returns results from queries in seconds.
Creative Automation's complete Data Mart Solution includes staging the marketing portion of your data warehouse into a uniquely open and efficient data mart environment. The marketing data mart is staged in two separate configurations, a highly optimized file structure for speed, and a multi-dimensional file structure for analytical functionality. You access your data using Creative Automation's Database Query System (DQS) or Business Objects Web Intelligence Documents. Though the two systems can work independently of each other, they can also be combined for additional data mart solutions.
DQS, which continues to set the standard that many service organizations still try to achieve, offers detailed counts from complex queries. It provides you with various report formats, Nthing, source coding, and segmentation for promotion or analysis. When you need additional analytical functionality, a push of a button launches you into an extremely flexible yet powerful decision support tool, Business Objects Web Intelligence Documents.
