| |
Top
 |
|
|
FOR IMMEDIATE RELEASE |
PRESS RELEASE
Stephanie Tierney
708-236-2259
stierney@cauto.com |
|
Creative Automation Releases LOCATOR, an online tool for tracking direct mail
Hillside, IL – September 7, 2010 – Creative Automation Company, a leader in innovative solutions to support direct marketers, announced today the release of their vastly enhanced product, LOCATORSM. This product is designed to help marketers increase business intelligence with the ability to track mailings from point A to Z.
Using LOCATOR, a marketer can shadow a direct mail piece and see it through to its destination – all in an easy to use online portal. Using LOCATOR’s detailed reports, charts, and maps, marketers have the ability to track multiple mailings with the goal of improving overall campaign management.
“We are excited about the launch of the next generation of our LOCATOR Product.” stated Martin Kurpiel, President of Creative Automation. “In this release, we have taken advantage of new graphical/plotting technologies to enhance the visual tracking of mail through the postal system. The ease of use along with the level of detail received from the Postal Service from utilizing the Intelligent Mail Barcode data, provides marketers a real opportunity to track their mailings as well as effectively plan future campaigns to target delivery.”
Features and benefits of LOCATOR include:
- Ability to view delivery results of multiple campaigns in one interface
- Increase business intelligence
- Access visual and data reports
- Easily and efficiently staff call centers
- Maintain historical delivery patterns to assist in the planning of future mailings
With the help of LOCATOR, a marketer can effectively schedule and manage their business activities therefore improving business intelligence, direct mail campaign management, and their return on investment. More information can be found at www.cauto.com/locator.
About Creative Automation Company
Creative Automation is a privately held, woman owned, and minority-certified company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients’ needs. For more information, contact Creative Automation at 800.773.1588 or visit www.cauto.com.
|
| |
|
|
|
FOR IMMEDIATE RELEASE |
PRESS RELEASE
Bob Rajan
800.773.1588
busmgr@cauto.com |
|
Creative Automation Company and Decision Software, Inc. Announce Strategic Alliance
Hillside, IL – May 7, 2009 – Creative Automation Company, a leader in database management solutions, announced today that it has formed a strategic alliance with Decision Software, Inc. (DSI), an industry-leading campaign management software provider.
Effective immediately, Creative Automation will be incorporating MarketWide™ into its extensive campaign management solutions. MarketWide is an industry-leading product that works with relational database systems including Oracle and SQL Server, allowing marketers to launch sophisticated multi-stage marketing campaigns, track results, run AdHoc queries, extract data, and create reports.
“I’m excited about forming this strategic alliance between Creative Automation and DSI,” stated Martin Kurpiel, President of Creative Automation. “We are continually looking to develop or integrate advanced technologies into our offerings, and MarketWide is a perfect fit into our direct marketing suite of products. I’ve known Jeff (Fowler) for many years and his commitment to outstanding service and product development fits with Creative’s core values.”
Jeff Fowler, President of DSI, affirms, “as marketing communication strategies become more complex, the importance of an open architecture solution that can adapt and react to consumer behavior in real time becomes increasingly paramount. Creative Automation’s experience with relational systems combined with their powerful data processing, cleansing, enhancement, and production capabilities allows them to offer terrific solutions for their clients, and meshes perfectly with the strengths of our MarketWide software. We are thrilled to be working with them.”
Incorporating MarketWide into the wide array of products and services at Creative Automation will allow clients to have greater access to their marketing database to plan and execute their marketing campaigns. Creative Automation is dedicated to enhancing its processes by coming up with new ideas and solutions, allowing them to stay at the forefront of the direct marketing industry.
About Decision Software, Inc.
Decision Software is a privately held company founded in 1989 by Jeff Fowler. In 1993, they introduced their powerful and well known TopDog® campaign management system, the first open architecture product to feature one-pass segmentation against relational systems. TopDog has since been supplanted by MarketWide, and Decision Software continues to innovate and enhance it. For more information, contact Decision Software at 301.459.9000 or visit www.dsoftware.biz.
About Creative Automation Company
Creative Automation is a privately held and minority owned company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients’ needs. For more information, contact Creative Automation at 800.773.1588 or visit www.cauto.com.
|
| |
|
|
|
FOR IMMEDIATE RELEASE |
PRESS RELEASE
|
|
CREATIVE AUTOMATION OBTAINS FSC AND SFI CHAIN OF CUSTODY CERTIFICATIONS
Hillside, IL – August 11, 2008 – Creative Automation, a leader in direct mail printing and database management services, announced today that they have obtained Chain of Custody Certifications from the Forest Stewardship Council® (FSC) and the Sustainable Forestry Initiative® (SFI). The FSC and SFI Certifications were awarded through SGS Systems and Services Certification, an internationally accredited certifier, after a complete inspection and audit of Creative Automation’s facilities and processes. The FSC and SFI Certifications will be valid through July 14, 2013 and July 21, 2013 respectively.
Chain of Custody Certification is the process of tracking and recording the possession and transfer of wood and fiber from the forests of origin through the different stages of production.
“Having these certifications in place not only allows us to do something positive for the environment, but they also give us the ability to offer our clients more options when it comes to accomplishing their own green initiatives,” stated Arun Veluchamy, President of Creative Automation. “Since many people in the industry are still learning about these certifications and processes, we are glad to offer support to inform and educate about the benefits of the Chain of Custody.”
About Forest Stewardship Council®
The Forest Stewardship Council (FSC) is an international, independent, non-governmental, and not-for-profit organization established to promote the responsible management of the world’s forests. Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations. For more information, visit www.fsc.org.
About Sustainable Forestry Initiative®
The Sustainable Forestry Initiative (SFI) program was launched in 1994. Constantly evolving since, the program’s ultimate goal is to ensure sustainability of forests while giving consumers a visible stamp of assurance that they are purchasing products from companies committed to the environmental impact of forestry practices. An independent Sustainable Forestry Board is responsible for maintaining and enhancing the SFI Standard and Verification Procedures. For more information, visit www.aboutsfi.org.
About Creative Automation
Creative Automation is a privately held and minority owned company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients’ needs. For more information, contact Creative Automation at 800.773.1588 or visit www.cauto.com.
|
| |
|
|
|
FOR IMMEDIATE RELEASE |
PRESS RELEASE
Caitlyn Boyle
708-236-2414
cboyle@cauto.com
|
|
CREATIVE AUTOMATION TO PLANT 4,000 TREES THROUGH REFORESTATION PROGRAM
Hillside, IL – July 30, 2008 – Creative Automation, a leader in direct mail printing and database
management services, announced today that they will be planting 4,000 trees as a result of their
Reforestation with Creative Automation® Program.
Creative Automation partnered with American Forests® for this program, which ran during the month of
June. Companies placing orders of at least $5,000.00 with Creative Automation’s Graphics Printing
Division were eligible to be included in the program.
“Thanks to the strong interest in this program, we will be planting 3,725 trees in the names of our
individual clients who placed orders during the month of June,” stated Michael Turano, Executive Vice
President of Manufacturing and Production at Creative Automation. “In addition to that impressive
number, our ownership has offered to plant an additional 275 trees to make our donation total 4,000
trees.” Turano added, “It feels good to take a normal month worth of sales and do something positive for
our environment with it.”
The trees are being planted as part of the American Forests’ California Wildfire ReLeaf effort in the Tahoe
National Forest. The types of trees being planted include Ponderosa Pine, Jack Pine, Sugar Pine,
Douglas-Fir and Incense Cedar. This planting will help reestablish a diverse tree population which will
increase the health and resiliency of the forest as well as improve the wildlife habitat.
About American Forests®
The mission at American Forests is to grow a healthier world with trees. Their community-based
initiatives help people plan and implement local actions that restore and maintain healthy ecosystems and
communities. Their work encompasses tree planting, urban forestry, environmental education, and
community-based forestry. For more information, contact American Forests at 202-737-1944 or visit
www.americanforests.org.
About Creative Automation
Creative Automation is a privately held and minority owned company that has been dedicated to the
critical data processing, database management, and direct mail production needs of its customers since
1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing
actionable solutions to meet its clients’ needs. For more information, contact Creative Automation at
800.773.1588 or visit www.cauto.com.
|
| |
|
|
|
FOR IMMEDIATE RELEASE |
PRESS RELEASE
Caitlyn Boyle
708-236-2414
cboyle@cauto.com
|
|
Creative Automation Company and CognitiveDATA Announce Strategic Alliance
Hillside, IL – October 3, 2007 – Creative Automation Company, a leader in database management solutions, announced today that it has formed a strategic alliance with CognitiveDATA, a leading provider of marketing technology.
Effective immediately, Creative Automation will be incorporating IntelliDRESS® into its extensive data processing offerings. IntelliDRESS® is an advanced customer identification and mail optimization tool designed to help clients increase their direct mail response and ultimately boost revenue.
“I’m very excited about this strategic alliance between Creative Automation and CognitiveDATA,” stated Martin Kurpiel, President of Creative Automation. “We are continually looking to develop or integrate advanced technologies into our offerings, and IntelliDRESS® is a perfect fit into our address deliverability suite of products. Through alliances such as this, we continue to assist our clients in improving deliverability, decreasing postage costs, and reducing undeliverable as addressed mail.”
Rod Ford, CEO of CognitiveDATA, affirms, “Creative Automation is doing really exciting things for their clients. We are thrilled to be a part of their solution.”
Incorporating IntelliDRESS® into the wide array of products and services at Creative Automation will allow clients to generate even greater savings in mailing costs while improving their overall marketing performance. Creative Automation is dedicated to enhancing its processes by coming up with new ideas and solutions, allowing them to stay at the forefront of the direct marketing industry.
About CognitiveDATA
CognitiveDATA is a marketing technology company with over 300 clients. Founded in 2001, CognitiveDATA has created a new wave of Response Technology that is substantially lifting the marketing response rates for some of the most sophisticated direct marketers in the country. The privately held corporation is headquartered in Little Rock, Arkansas. For more information, contact CognitiveDATA at 866.243.7883 or visit www.cognitivedata.com.
About Creative Automation Company
Creative Automation is a privately held and minority owned company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients’ needs. For more information, contact Creative Automation at 800.773.1588 or visit www.cauto.com.
|
| |
