DSF2®*

Creative Automation is one of the few selected service providers in the direct marketing industry that is licensed to house and use the U.S. Postal Service DSF2® database. This database encompasses every delivery point in the United States. It provides the ability to identify undeliverable and vacant addresses, the postal carrier’s walk sequence, business vs. residential addresses . . . all of which can save you money and possibly help open the door to new market opportunities such as home-based businesses.

DPV®*

As a non-exclusive licensee of the United States Postal Service for DPV®, Creative Automation is able to offer you this cost-effective way to validate an address down to the apartment level. If the address is not found, you will be able to eliminate the record, saving further processing and mailing costs. This solution will also identify an address as being a Commercial Mail Receiving Agency (CMRA).

Business Profiler

To combat the inherent poor address standards of business type files, Creative Automation developed the Business Profiler. It uses a combination of internally developed tables and other data resources to analyze name and address-related fields to determine, validate, and correct data location. The result is better matching in the Address Standardization and Merge Purge processes, as well as an improved presentation of the name and address on your marketing piece.

* Pricing of these products and services is not established, controlled, or approved by the United States Postal Service® or U.S. Government. Creative Automation is a non-exclusive Full Service Provider Licensee of the United States Postal Service®: NCOALink®, LACSLink®, DSF2®, and DPV*® products. The following trademarks are owned by the United States Postal Service®: NCOALink®, LACSLink®, DSF2®, and DPV®, U.S. Postal Service® and United States Postal Service®.

Data Master

Address Delivery Improvement Solutions

Poor address hygiene not only affects the delivery of your mail piece, but also destroys the data integrity of your marketing database. When you are working your data to find that unique market group, you, as a marketer, need to have confidence that your data is true and accurate. With Creative Automation's unique Address Delivery Improvement Solutions, you will benefit from hygiene, standardization, and normalization of your data.

Address Standardization

This U.S. Postal Service® CASS Certified™ address matching process provides the necessary address hygiene to enable you to receive Automated and Carrier Route presort rates, but that is only one of the benefits. You will also realize a higher rate of duplicate identification in the Merge Purge process, eliminating the cost and embarrassment of delivering multiple mail pieces to the same individual.

NCOALink®*

As an official NCOALink® Licensee, Creative Automation can provide you with the solution to keep your marketing database and prospect mailings up to date with the most recent mailing addresses. This database contains all of the new addresses for individuals, households, and businesses who have filed a change-of-address form with the U.S. Postal Service® in the past four years.

LACSLink®*

To assist in obtaining new addresses for areas that convert to the 911 emergency system, Creative Automation offers LACSLink®. By utilizing this product, rural-style addresses will be changed to city-style addresses. Benefits of LACSLink® include the ability to accurately identify duplicate records, reduce undeliverable mail, and realize quicker delivery of mail.